Spain 44,886 107.8 19,431

Sweden 683 7.9 2652

United Kingdom 22,700 164.9 14,366

EU 230,868 672.0 124,143

Iceland 190 0.8 127

Liechtenstein 59 0.1 n/a

Norway 2880 7.1 1826

EEA 233,997 680.0 126,096

Switzerland 11,500 34.0 7236

Europe-19 245,497 714.0 133,332

Source: Global Stats. Corp. 2012

Summary of Findings from Market Research Survey

Three hundred clients of Northwind Traders who had made purchases in excess of $350 in the past six months were surveyed. Percentage of Sample Customers Taking and Not Taking Adventure Vacations According to our research, only 20 percent of our sample customers had never taken or considered taking an adventure vacation. Thirty percent, while they had not yet taken such a vacation, had at least actively considered doing so. Fifty percent of our sample are regular adventure travelersusers, taking at least one adventure vacation each year.

Information About 150 Respondents Who Took At Least One travel Vacation Per Year

Gender: Male 65% Female 35%

Status: Married 21% Single 79%

Adventure Vacation Travelers, by Age and Percent

According to our study, the percentages of adventure vacation travelers in fall into various age groups as follows:

· 5% are under the age of 16

· 25% are between the ages of 16 toand 24

· 40% are between the ages of 25 toand 35

· 20% are between the ages of 36 toand 45

· 10% are over the age of 45

Percentage of Adventure Vacation Travelers by Income Group According to our research, the percentages of adventure vacation travelers in various income brackets are as follows:

· 6% earn less than $16,700 or less annually

· 22% earn between $16,701 and $25,050 annually

· 28% earn between $25,051 and $33,400 annually

· 25% earn between $33,401 and $41,750 annually

· 19% earn more than $41,750 annually

Forty-five percent of respondents taking adventure vacations spend in excess of $3340 per person per vacation. Twenty percent of the respondents, who tend to be professionals in the 25- to 35-year age range, typically spend over $5010 per person. Those respondents spending under $3340 are both in the lower income and lower age groups and represent 10 percent of the respondents.

Percentage by Destination of 5000 Major Adventure Tours Available on the Market A study by destination of approximately 5000 major adventure tours on the market reveals the following:

· 1200 of the 5000 offered are for destinations in Europe

· 1000 of the 5000 offered are for destinations in North America

· 600 of the 5000 offered are for destinations in India

· 810 of the 5000 offered are for destinations in Africa

· 675 of the 5000 offered are for destinations in the Far East

· 675 of the 5000 offered are for other destinations

By contrast, the percentages of the market adventure travelers devote

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