In 1957, a Coach and an athlete met at the University of Oregon, and together they went on to establish the most successful athletic footwear company in the world. Bill Bowerman and Phil Knight are these founders. The history of Nike can be split up into sections of three decades. From 1961 to 1971, Knight decided that dealing Tiger, a Japanese company, would break up the World domination in athletic shoes by Germany. He traveled to Japan and met with the executives for Tiger. When asked what company he represented, Knight, caught off guard, uttered the words “Blue Ribbon Sports,” giving birth to the forerunner of Nike.

Soon the revenue on the company began to rise, and finally in 1971, student Carolyn Davidson designed the Swoosh for $35.00. From 1972 to 1980, Blue Ribbon Sports underwent quite a few changes. BRS split from Tiger and became Nike, named after the Greek Goddess of Victory. Nike also expanded to Australia, Europe, and Asia. By 1979, Nike claims 50 percent of the running market, and in 1980, the 2,700-employee company went public. Between 1981 and 1991, Nike began to expand their marketing strategies by sponsoring top athletes. Some of these athletes include Carl Lewis who won four gold metals at the L. A. Olympics and John McEnroe. In 1985, Nike discovered a rookie for the Chicago Bulls who would later become one of their biggest sellers, Michael Jordon. Air Jordon was established, and the next year, the revenue reached the 107 billion-dollar mark. By 1989, the Just Do It campaign had been in effect for two years From 1991 and on, Nike continues to grow. Not only does Nike corner the market in The United States, but also in other countries, including Canada, Japan, and Taiwan.

• Nike

In 1957, a Coach and an athlete met at the University of Oregon, and together they went on to establish the most successful athletic footwear company in the world. Bill Bowerman and Phil Knight are these founders. The history of Nike can be split up into sections of three decades. From 1961 to 1971, Knight

• Analysis of Marketing Plan of Nike and Michael Jordan

Former University of Oregon track coach and co-founder of Nike Bill Bowerman once said: "If you have a body, you are an athlete!" (NikeBiz) This way of thinking is how Nike conducts every aspect of their business. Every person is a potential athlete or "consumer". This is a common term when used in the realm

• Shoe Industry

The shoe industry is one of the biggest moneymakers in the market, but it's facing many changes, rushes, and difficulties. The big power in the industry is Nike inc. which all the other companies are trying to be like. Some changes are the industry as a whole is moving there factories to the far east

• Shoe Industry

The shoe industry is one of the biggest moneymakers in the market, but it's facing many changes, rushes, and difficulties. The big power in the industry is Nike inc. which all the other companies are trying to be like. Some changes are the industry as a whole is moving there factories to the far east

• Athletic Footwear – Industy Snapshot

The multi-billion dollar business of athletic footwear has become a grueling marketing battleground, with Madison Avenue taking center stage over the usual spotlight hog, Wall Street. Everyone is familiar with the pseudo art-house images and the emotive quality of the commercial spots, but perhaps very few know the business models that make these companies grow. What