Sample - 660 words essay topic, essay writing: Jetstar
Article Title: "Jetstar to enter Tasman dogfight"Source: The AustralianDate: 3rd August 2012 Author: Steve CreedyOVERVIEWThe article by Creedy looks at the newly announced expansion of Jetstar Airline services from its current domestic Australian flight service to its penetration of the trans-Tasman market. Jetstar's original purpose was to provide Qantas (Same Ownership) a cost-effective alternative for the provision of domestic flights around
Australia while also giving customers a cheaper and somewhat "no frills" option when flying locally. The article outlines the considerations and specifications that Qantas and thus Jetstar have undertaken in order to accomplish its "first foray overseas" as part of its "segmentation strategy". Jetstar's expansive venture is then obviously significant and relevant to the study of international business's (any business transaction which involves a cross-border commercial transaction) and the goals and barriers achieved and endured. WHY THE ARTICLE IS SIGNIFICANT TO IBSubsidiesThe article suggests that Qantas may draw upon subsidy advantages granted by the Australian government through the all-economy "Australian Airlines" subsidiary in order to help the expansion of Jetstar on "low-yielding routes". The government's efforts to promote international trade and investment as well as Qantas's new enterprise agreements with Australian flight attendants will allow Jetstar's "Cairns-based subsidiary to use new aircrafts, hire foreign crews and fly further". This permits Jetstar to hurdle non-tariff legal barriers to international expansion such as the labour laws that would otherwise prohibit Jetstar to hire overseas employees or undertake lengthy flights.
The efficient use and exploitation of provided subsidies by Qantas and Jetstar are evidently significant in the study of international business's as they try to overcome barriers to overseas markets. Trade AgreementsAlthough the impacts of globalisation, the emergence of strategic alliances between firms and the establishment of bilateral trade agreements between nations are not explicitly mentioned in Creedy's article, they are the unspoken givens of a business report in contemporary times. The article places emphasis on Jetstar's expansion to New Zealand, a venture only made easier through the improved relations (especially within trading) between Australia and New Zealand. Their Closer Economic Relations (CER) trade agreement together allows for the liberalisation of trade through reduced tariffs, reduced quantitative restrictions on exports and free migration of labour. Such an agreement "was aimed not only at expanding trade but also strengthening and fostering links and cooperation in fields as diverse as investment, marketing, the movement of people, tourism and transport" (Mahoney, Trigg, Griffin, Pustay, 2012 , p317). Such measures make evident the reasons behind the "dogfight" taking place in the trans-Tasman market as Qantas competes against Pacific Blue and Air New Zealand by expanding Jetstar, allowing for an addition of "1500 seats a week to the Qantas Group's existing trans-Tasman services"
The article inadvertently displays Qantas's awareness of their external environment as they expand to a growing market thorough the international expansion of Jetstar and thus being highly relevant to international business. DumpingThe article makes a brief mention of Dumping i. e. when an exporter charges a lower price to overseas nations than the price they charge in their home nation in order to eliminate local competition or to finish the sale of unpopular goods. Creedy suggests that the over-saturated "bloodbath" of a market in which Jetstar is to venture, has led to airlines being accused of "Capacity dumping" of which is illegal under Anti-Dumping laws that protect local industries. This is an issue often debated within the topic of international business's and may damage a firms reputation as seen with Creedy identifying the airline 'Emirates' as a possible offender. Benefits of International ExpansionPerhaps the most obvious and essential observation to be made when expanding a business internationally is the benefits available. The relevance of the article most simply is to list a selection of such benefits."Undercut low-cost rivals Pacific Blue and Air New Zealand's
Freedom Air""Replace higher-cost Qantas services" with a more cost-efficient Jetstar service. Gain a larger market share and "grow overall market"Gain access to resourcesGain economies of scale"Compliment the Qantas presence".
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New Zealand Sample essay topic, essay writing: New Zealand - 623 words
The Polynesian navigator Kupe has been credited with the discovery of New Zealand in 950 AD. He named it Aotearoa (Land of the Long White Cloud). Centuries later, around 1350 AD, a great migration of people from Kupe's homeland of Hawaiki followed his navigational instructions and Key Economic Tools "What economic tools does the government use to manage the economy and carry out economic functions? Outline how the government carries out these functions and discuss some of the constraints the government faces in performing these functions."
The government performs many different tasks and functions in the economy and management of the economy. The government has Airline Industry: A History of Southwest Airlines In 1967 Southwest Airlines was a vision by and investment advisor Rollin Kind and his lawyer Herb Kelleher, they wanted to start a different kind of airline. Rollin King already had a small charter that ran between the smaller Texas cities. This new airline at first was to fly between the three largest cities in Australian Exchange Rate “What factors affect the demand and supply of Australian dollars in the foreign exchange markets? Distinguish between the possible causes and effects of a currency depreciation and a currency appreciation on the Australian economy. What forces have come into play, if any, in the past four months that have affected the value of the Australian What is a modified market economy? What factors have been responsible for the emergence of this kind of economic system? How do governments influence economic decision making in such systems? Use Australian examples to illustrate your answer.
A modified market economy is a market economy in which there are varying amounts of intervention and property ownership by the government. The Australian economy
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