Case Study of Automobile Industry, General Motors (GM) Focus

Research on General Motors

Description of Automobile Industry: Automobile industry is the modern manufacturing industry including commercial vehicles (CVs), cars, three-wheelers and two-wheelers segments.

The automotive industry has been playing a leading role in spurring growth in economies throughout the world since the industrial revolution. It is a sector characterized by not only tremendous potential growth, but also very high profile trade disputes, and intense competition. In the 21st century, the automotive industry confronts greater challenges as the industry undergoes fundamental changes.

Research on GM: General Motors is the world's largest automotive corporation operating in over 70 countries with a presence in more than 200 countries, more than 260 major subsidiaries, and a total of 395,000 employees worldwide which translate into global opportunities that span the planet. Founded in 1908, GM has been the global automotive sales leader since 1931. GM today has manufacturing operations in 32 countries and its vehicles are sold in more than 190 countries.

General Motors is involved in Telecommunications, Aerospace, Defense, Financial and Insurance Services, Locomotives, Automotive Systems and Heavy Duty Automatic Transmissions. In all GM does, their philanthropy and commitment to the environment in which they live, is unsurpassed in the industry.

GM Brands: GM's automotive brands are Buick, Cadillac, Chevrolet, GMC, Holden, HUMMER, Oldsmobile, Opel, Pontiac, Saab, Saturn and Vauxhall. In some countries, the GM distribution network also markets vehicles manufactured by GM Daewoo, Isuzu, Subaru and Suzuki.

GM Vision: To be the world leader in transportation products and related services.

Will earn customers' enthusiasm through continuous improvement driven by integrity, teamwork and the innovation of GM people.

In 2002, GM sold more than 8.5 million cars and trucks, nearly 15 percent of the global vehicle market. GM's global headquarters is at the GM Renaissance Center in Detroit. GM set industry sales records in the United States, its largest market, for total trucks and sport utility vehicles. GM became the first manufacturer to sell more than 2.7 million trucks in a calendar year and the first to sell more than 1.2 million SUVs. GM also increased its market share in the North America, Asia Pacific and Latin America/Africa/Mid-East regions.

Company Culture of GM GM has defined six core values for the conduct of its business The 6 core values define what GM wants to achieve and what GM wants to stand for as a company. They are not only the road map for corporate social responsibility: they are the drivers of all their decisions and activity in all countries. They are, in essence, GM's code of conduct. Every GM employee around the globe is aware of these six core values.

Integrity: We will stand for honesty and trust in everything we do. We will say what we believe and do what we say.

Continuous Improvement: We will set ambitious goals, stretch to meet them, and then "raise the bar" again and again. We believe that everything can be done better, faster and more effectively in a learning environment.

Customer Enthusiasm: We will dedicate ourselves to products and services that create enthusiastic customers. No one will be second-guessed for doing the right things for the customer.

Teamwork: We will win by thinking and acting together as one General Motors team, focused on global leadership. Our strengths are our highly skilled people and our diversity.

Innovation: We will challenge conventional thinking, explore new technology and implement new ideas, regardless of their source, faster than the competition.

Individual Respect and Responsibility: We will be respectful of the individuals we work with, and we will take personal responsibility for our actions and the results of our work.

General Motors is also proud to have played a key role in drafting the Global Sullivan Principles. These principles serve as a guide for companies of all sizes all over the globe, particularly in developing countries. The focus is respect for employees as well as health, safety, and dignity. By endorsing them, companies become a model for other companies in each country to follow.

In May 1999, GM announced its support of the Global Sullivan Principles as being consistent with GM's internal policies and principles, including its Winning With Integrity guidelines. The Global Sullivan Principles, which were developed by the Reverend Leon H. Sullivan and have their roots in the 1977 Sullivan Principles for South Africa, provide guidance to companies across the globe regarding core issues such as human rights, worker rights, the environment, community relations, supplier relations and fair competition.

GM Training GM believes in investing in its employees. As a result, GM offers a variety of continuing education opportunities to further your career.

The formal training program consists of five components, of which the first three are available through GM University, which is one of the largest corporate educational programs in the world.

General Motor has established a learning organization and cultural for its employees across the entire enterprise. Called GM University, it's designed to align the company's training investment with its business needs, and disseminate best practices and core value.

1.Foundation skill training (i. e. computer software, GM history and business orientation) 2.Functional specific skills and techniques 3.Leadership and professional development 4.On-the-job training within each department In addition, GM supports advanced education and certification through tuition assistance, Cardean e-MBA program, and technical education programs.

Tuition Assistance Program - Regular active salaried employees are eligible for tuition assistance upon date of hire.

Graduate Education - A variety of graduate programs are available throughout GM. Check with the operating unit of interest to you for individual opportunities.

On-Site Classwork - A number of educational courses are offered in conjunction with educational institutions throughout the United States.

New Hire Mentoring - GM New Hire (GMNH) is the unique support system for new GM team members. Simply put, GM new hires are paired with our experienced GM team members with the primary objective of professionally transitioning and developing new hires into the GM culture. Providing and enabling them to experience professional growth, corporate culture, new ideas and perspectives, while driving for business results. Mentoring is critical as move into the future. The new hires of today, will be our leaders for tomorrow.

Accomplishments over the Years of GM 1920s: First anti-knock gasoline additives - led to high-performance fuels 1930s: First non-flammable, low-pressure refrigerants, which made vehicle and home refrigerators practical 1940s: First high-compression, internal-combustion engines 1950s: America's first turbine-powered car; forerunner of present-day computer operating systems 1960s: Pioneering work on experimental powerplants: gas turbines, steam, free piston, and Stirling engines; electric drive; and hybrids; first comprehensive data on human injury tolerance 1970s: Zirconia exhaust gas sensor - led to the successful use of three-way catalysts; pioneering work on atmospheric chemistry; first computer simulation of an automobile crash 1980s: Magnequench rare-earth permanent magnets; industry-leading computer vision systems for manufacturing; computer-based structural and acoustic analysis for vehicle design 1990s: Integrated chassis control; series of modern experimental vehicles: advanced electric, diesel-electric hybrid, turbine-electric hybrid, compressed natural gas-fueled and fuel cell-electric vehicles; Partnership for a New Generation of Vehicles (PNGV); magneto-rheological fluids; Adaptive MagnaSteer Variable-Effort Steering The Cultural Revolution in the Marketplace The concept of marketing has been changing from products-oriented to customer-oriented over the years. In the traditional automobile industry, the important part is machine process, but nowadays, the high technology creates more and more added values for automobile products.

Establishment of General Motors diversity and related corporate initiatives is a key business consideration, as GM leads a corporate-wide cultural revolution. GM Chairman, Jack Smith, is emphasizing four goals--globalization, growth, lean manufacturing, and using common practices wherever possible.

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